Task

Progressive Genetics wanted to make a series of videos promoting their products, and, in particular, Herdapp. They were keen not to make a straightforward promotional video and wanted to feature a farmer visiting other farms.

Solution

Having spoken to Progressive Genetics we decided to go with a video with a Observational Documentary feel. By following George, the farmer returning to farming, and capturing him meeting other experienced and successful farmers, the talk naturally turns to their product, Herdapp, during the conversation. But it feels more like a natural part of a journey of discovery, than a video for a client. There is learning and information about dairy farming in the series that is of interest to all dairy farmers.